Editorial Illustration Process: How I Work With Publications and Editors
When editors and art directors commission illustration, they’re looking for more than just a beautiful image — they want artwork that strengthens the story, fits seamlessly with the publication’s voice, and is delivered on time. As a food and botanical illustrator specializing in watercolor and Procreate, my goal is to make the process smooth, collaborative, and inspiring.
Editorial Illustration for Gravy magazine - Summer 2025
Here’s a look at how I work with editorial clients, from the first brief to final delivery.
Step 1: Understanding the Brief
Every editorial project begins with the story. Whether it’s a feature on seasonal recipes, a profile of a chef, or an article on sustainability, I start by carefully reading the brief and, if available, the article itself.
I pay close attention to:
The publication’s tone and style.
The article’s key themes and mood.
Practical needs like dimensions, file formats, and deadlines.
This first step ensures that the artwork will feel like a natural extension of the text, not an afterthought.
Step 2: Concept Development
Once I understand the assignment, I begin brainstorming and sketching ideas. For editorial illustration, concepts are key — the goal is to visualize the heart of the story in a way that grabs the reader’s attention.
I usually share rough sketches or thumbnails with the art director, offering a few directions to choose from. This stage is collaborative, allowing for feedback and alignment before moving to final artwork.
Sketch concepts for Editorial Illustrations for Gravy magazine
Step 3: Creating the Final Artwork
This is where the story comes alive. I work primarily in watercolors and pencils on paper for a tactile, realistic feel, often bringing in Procreate for refinement or digital flexibility if needed. Some of the illustrations are done only in Procreate, depending on the assignment and deadline.
My food and botanical illustrations focus on detail and atmosphere — a bowl of berries can evoke freshness, a cluster of autumn leaves can suggest change, and a cinnamon bun can make the reader pause and crave it.
Once the artwork is complete, I digitize it at high resolution, make any necessary touch-ups, and prepare files for both print and digital use.
Step 4: Delivery & Revisions
Meeting deadlines is essential in editorial work. I deliver polished, print-ready files (TIFF, PSD, or JPEG) by the agreed date, and I provide minor revisions if needed.
Because editorial schedules can be tight, I make sure communication is clear and the process is as seamless as possible. Editors and art directors know they can rely on me for both quality and professionalism.
Why Work With Me?
Specialization in food & botanical subjects — perfect for lifestyle, culinary, and nature publications.
Flexible between traditional & digital — watercolor texture with digital precision.
Collaborative approach — I partner closely with editors and art directors to align with their vision.
Reliable & deadline-driven — because I know timing matters as much as creativity.
Ready to Collaborate?
If you’re looking for an editorial illustrator who can bring warmth, detail, and storytelling power to your publication, I’d love to work with you. I am just an EMAIL away.
